Assets 2021: The Role of Engagement Agreements in Marketing Strategy for Your Practice
OD
Course Details
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| Contact | Education Manager educationmanager@isa-appraisers.org |
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Description
Marketing one's appraisal practice is essential to long-term success. This presentation examines how client engagement documents can be useful for two key tactics in a successful strategy: differentiation from alternatives, and establishment of the engagement value proposition. The speaker will discuss how development and presentation of client engagement agreements can aid clients' understanding of value, trust in application of professional standards, and willingness to refer the professional for additional work.
Presenter:
Kathy Rechnitzer Kelly, Esq.
Attorney and Consultant
Kathy Rechnitzer Kelly, Esq.
Attorney and Consultant
This session originally aired at the Assets 2021 Annual Conference.