Luxury Watches: From Utilitarian to Phenomenal

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Darlene Wong, FCGmA, ISA CAPP, RMV (CAP-CJA)

1 ISA Professional Development Credits


A brief history of wrist watches in general with a focus on the origins of the Rolex brand in particular. The emphasis is on the luxury category and the types within, what makes them unique, sought after and attractive to connoisseurs and collectors alike. Includes sample pricing and auction sales to illustrate the costs to purchase as well as what buyers are willing to pay to capture some of these collectible watches.



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